Southwest Planning & Marketing has provided a wide scope of professional services to businesses, tribes, educational institutions, and government agencies since its establishment in Santa Fe, NM in 1977. SWPM offers qualitative and quantitative services including: survey research; focus groups; public involvement/outreach; market, fiscal and economic impact analysis; strategic, tourism, housing and transportation planning; higher education consulting; and much more.  


Areas of Speciliazation

Market Research

Economic Development


Real Estate

Community Planning

Transportation Planning

Public Involvement

Tribal Issues

Impact Assessment

Marketing Strategies

Higher Education

Services Available

Survey Research

Focus Groups

Meeting Facilitation

Strategic Planning

Psychographic Research

Needs Assessment

Visioning/Goals Creation

Business Counseling

Public Outreach/Involvement

Economic Impact Analysis

Higher Education Consulting

Tourism Planning

Deliverable Products

Market Studies 

Marketing Plans 

Strategic Plans 

Survey/Focus Group Summaries

Economic Impact Analyses

Feasibility Studies & Business Plans

Tourism Plans 

Economic & Demographic Forecasts 

Economic Development Plans 

Socioeconomic/Fiscal Impact Studies 

Community Plans 

Real Estate Absorption