About Us

White board tabletop from overhead with ideas written on it and hands of contributors surrounding.

Southwest Planning & Marketing (SWPM) is a full-service marketing, research, economic development and planning company headquartered in Santa Fe, NM.  Our roster of highly qualified associates brings 160+ combined years of  real-world experience to every project.   

Learn more


Hand selecting the word "Excellent" from list

SWPM offers qualitative and quantitative services including: survey research; focus groups; public involvement/outreach; market, fiscal and economic impact analysis; strategic, tourism, housing and transportation planning; higher education consulting; and much more. 

Learn more

Projects & Clients

The word "Success" pointed to by the tips of darts.

SWPM has conducted a wide variety of projects for government agencies, emerging/established companies, developers, educational institutions, tribal entities, and non-profits.  We empower our clients to succeed in their endeavors through actionable data and insights.

Learn more

Join Our Focus Group List!