Southwest Planning & Marketing (SWPM) is a full-service marketing, research, economic development and planning company headquartered in Santa Fe, NM. Our roster of highly qualified associates brings 160+ combined years of real-world experience to every project.
SWPM offers qualitative and quantitative services including: survey research; focus groups; public involvement/outreach; market, fiscal and economic impact analysis; strategic, tourism, housing and transportation planning; higher education consulting; and much more.
SWPM has conducted a wide variety of projects for government agencies, emerging/established companies, developers, educational institutions, tribal entities, and non-profits. We empower our clients to succeed in their endeavors through actionable data and insights.