Market Research



● Mobile Focus Group Facilitation

● Focus Group Recruitment

● Intercept Surveying

● Internet Surveying

● Statistical Analysis

● Secondary Research

● Advertising & Branding

● Travel & Tourism

● Meeting Moderation

● Demographic Analysis

● Vovici Professional Software Suite

● Community Outreach

Southwest Planning & Marketing is a multi-disciplinary full-service market research firm and is a national leader in tourism research. Through the creation of long-term relationships, we educate and empower our clients to succeed in their endeavors. We will help you get the information you need to make the best possible decisions for your organization. SWPM is committed to helping our clients find out what they need to know and interpret that information once they have it. We will help you make the changes you need to succeed. 

As the only company in New Mexico that has a license to use Vovici software, SWPM is uniquely positioned to maintain a high level of control over survey research.  Vovici is state of the industry online market research software.  The software assists in reducing the burden to respondents and increasing response rates. Vovici allows for the administration of bilingual online surveys that can be easily be filled out on a computer, smart-phone, or iPad.  It generates very thorough statistical reports, thereby minimizing analysis time and allowing for monitoring of the efficacy of the responses as they come in.  Clients can monitor responses off-site 24 hours a day as desired.  Vovici’s client access and client dashboard provide a level of transparency to the client not offered by other less expensive/free survey software. 

Southwest Planning & Marketing has conducted surveys both internationally and locally for 40 years. Verint Online allows for quick and efficient distribution of email surveys to respondents. We conduct intercept surveys with both direct entry via iPad and paper self-administration by respondents. We also administor surveys via telephone through a cloud-based Computer Assisted Telephone Interviewing system. We have experience in all types of surveys, from small local projects with a hundred or less email respondents to national projects with thousands of intercepts.

SWPM has state of the art equipment to provide professional focus group facilities in a flexible format anywhere. We offer live on-site video viewing with a 1080p HD 60” screen and high-quality sound.  We also have the ability to stream live focus groups world-wide and, through partnerships with hotels, we offer accommodations, food, airport transportation, adequate parking in a fully digital mobile environment. We maintain a roster of qualified focus group participants from all demographic groups to enable quick and appropriate recruitment services.

SWPM’s president, Chris Cordova, is a marketing-research consultant and analyst with applied experience both in New Mexico and nationally. He has nearly 30 years of experience as a self-employed researcher.